(Get free) Marketingcontrolling. Erfolgsmessung von printbezogenen Werbemaßnahmen (German Edition)






 |  2005-06-11 |  2005-06-11 | File Name: B012D2HOBA

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Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Controlling, Note: 2,0, Universität Rostock, 65 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Der Anteil der Printwerbung im Werbemix hat trotz neuer Medien und Informationsformen nicht wesentlich nachgelassen. Werbung in gedruckter Form behauptet sich weiterhin als wichtiger Teil der Kommunikation in vielen Branchen. Die verbesserten Erfolgschancen integrierter Kommunikation und Multi-Channel-Werb...


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