(Read free) Customer Value Generation in Banking: The Zurich Model of Customer-Centricity (Management for Professionals)
☆ Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau ☆
| 2015-07-17 | 2015-07-17 | File Name: B011X4YLW4
||From the Back Cover||The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understandi
The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-c...
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