||0 of 0 people found the following review helpful.| Very informative and easy-to-understand explanation.|By UCADA|Although I haven't finished reading this book,I can say is that there are so many useful examples and cases giving answers to all questions I have on my mind. Regardless of cultural differences in those cases, existing in India. I could say that a lots of things also exist elsewhere, in my case Thailand.
Intended as a text for postgraduate students of management, this compact and concise book discusses the various aspects of industrial marketing which essentially deals with business between large entities such as corporations, limited companies and the government departments.
The book begins with an introduction to key concepts, buying behaviour, marketing intelligence, segmentation and positioning in the market, as well as product and price mix. Then it goes...
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You can specify the type of files you want, for your device.Industrial Marketing | Milind T. Phadtare. I really enjoyed this book and have already told so many people about it!
