(Free and download) Die Balanced Scorecard unter besonderer Berücksichtigung der Marketingeffizienz (German Edition)






 |  2001-10-27 |  2001-10-28 | File Name: B007GYF6PW

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Studienarbeit aus dem Jahr 2001 im Fachbereich BWL - Controlling, Note: 1,3, Duale Hochschule Baden Württemberg Mosbach (-), 21 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Einführung

Der Wandel nach dem zweiten Weltkrieg von Verkäufermärkten, die „durch einen alles dominierenden Nachfrageüberhang gekennzeichnet war[en]“ hin zu den heutigen Käufermärkten, in denen das Angebot die Nachfrage erhebli...


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