[Pdf free] Astonishing Legends Revenue Management: A Practical Pricing Perspective






 | #2265469 in eBooks |  2010-12-08 |  2010-12-08 | File Name: B009ABYX3A

|| ||Ian Yeoman and Una McMahon-Beattie are recognized subject matter experts in the field of Pricing and Revenue Management. |Kevin Connor, Vice President, DHL Express |This book offers practical insights in taking this rapidly evolving discipline from concept t

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.


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