||1 of 1 people found the following review helpful.| Key Account Plans is very user friendly|By Chris LaPak|As the head of a global key account group I bought this book as a guide to help provide a framework for my teams in their planning and execution. There are numerous concepts and ideas that can be used as well as concrete examples of forms and processes that can be applied. There is a lot of value there and you don't have|From the Back Cover|To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. ||Key Account Management is proven
To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.
Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best comp...
