[Read download] Früherkennung im Marketing-Controlling (German Edition)






 | #4190964 in eBooks |  2006-08-09 |  2006-08-09 | File Name: B00BD5MAYK

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Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Controlling, Note: 1,7, Universität Kassel, Veranstaltung: Ausgewählte Probleme des Marketing-Controlling, 47 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Vor dem Hintergrund der zunehmenden Komplexität, Turbulenz und Unvorhersagbarkeit der Unternehmensumsysteme ist das Management immer häufiger strategischen Überraschungen ausgesetzt. „Ad-hoc“-Entscheidungen reiche...


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