||0 of 0 people found the following review helpful.| lots of insight and useful information throughout|By jim lucas|Overall, lots of insight and useful information throughout. However, omission of marketing attribution models, social intelligence/listening (vs. awareness surveys), etc. seem to unnecessarily date the book.|0 of 0 people found the following review helpful.| Great cheap book for school<|| |Marketing science has empirically demonstrated the impact of marketing on business success. By promoting common standards and language, MASB is advancing the dialogue with finance about the value of marketing as an investment. MSI is pleased to be a
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.
Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics...
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You easily download any file type for your device.Accountable Marketing: Linking marketing actions to financial performance | From Routledge.Not only was the story interesting, engaging and relatable, it also teaches lessons.
